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Purpose of the article: How online shop atmosphere (different background music genre) affects emotional states … background music, e-shop quality perception and purchase intention responses. Methodology/methods: Experiment, mixed ANOVA and … intent (response). Findings: The results indicated that the manipulation of different music genres makes it possible to …
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This paper empirically investigates relationships among markups, service quality, and product attributes across customer, Internet-retailer, and wholesaler echelons. Recent literature has documented the reality of retail price dispersion, but little is known about how retail markups, in...
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