Comparing the effect of store remodeling on new and existing customers
Year of publication: |
2014
|
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Authors: | Dagger, Tracey S. ; Danaher, Peter J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 3, p. 62-80
|
Subject: | servicescape | store remodeling | field experiment | sales | store environment | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality |
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