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Improving service brand personality with augmented reality marketing
Plotkina, Daria; Dinsmore, John; Racat, Margot - In: The journal of services marketing 36 (2022) 6, pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
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An integrated model of the effects of service evaluation, corporate image, and switching barriers on customer loyalty
Giovanis, Apostolos; Tsoukatos, Evangelos - In: Journal of transnational management : the official … 22 (2017) 1, pp. 4-24
Persistent link: https://www.econbiz.de/10011774231
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Corporate social responsibility : attributions, loyalty, and the mediating role of trust
Vlachos, Pavlos A.; Tsamakos, Argiris; Vrechpopoulos, … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 170-180
Persistent link: https://www.econbiz.de/10003851355
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The effects of perceived justice on recovery satisfaction, trust, word-of-mouth, and revisit intention in upscale hotels
Kim, Taegoo; Kim, Woo Gon; Kim, Hong-Bumm - In: Tourism management : research, policies, practice 30 (2009) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10009523948
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CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
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Preference and satisfaction level of consumers towards mobile network services
Murali, Regeena J.; Thangavel, N. - In: International journal of economic research 12 (2015) 2, pp. 247-256
Persistent link: https://www.econbiz.de/10011419774
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Challenges faced by banks in providing mobile banking services to the customers
Sobiya, S. L.; Thangavel, N. - In: International journal of economic research 12 (2015) 2, pp. 295-302
Persistent link: https://www.econbiz.de/10011419797
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Research of instrument to measure customer perceived service quality of mobile data service
Su, Qian - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 176-196
Persistent link: https://www.econbiz.de/10011282845
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The effects of perceived justice and experience on service recovery satisfaction and post-purchase behaviours in the airline industry
Pai, Fan-Yun - In: International journal of services and operations management 21 (2015) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10011380064
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Do the roles of switching barriers on customer loyalty vary for different types of hotels?
Zhang, Hanqin Qiu; Ye, Haobin; Bai, Billy; Wang, Wei Heng - In: International journal of hospitality management 46 (2015), pp. 89-98
Persistent link: https://www.econbiz.de/10011301991