Improving service brand personality with augmented reality marketing
Year of publication: |
2022
|
---|---|
Authors: | Plotkina, Daria ; Dinsmore, John ; Racat, Margot |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 6, p. 781-799
|
Subject: | Behavioural insight | Corporate image | Customer experience | Experimental design | Mobile phone | Servicescape | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Markenimage | Brand image | Mobilkommunikation | Mobile communications | Experiment | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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