Objective: This study identifies the customer loyalty towards hotel service quality in Ubon Ratchathani, Thailand, during the COVID-19 pandemic. Methodology: The research was analysed using a quantitative method from 400 hotel customers through a convenience sampling (online questionnaire...

This study aims to determine whether during the pandemic Perceived Quality has an effect on Customer Loyalty through Brand Equity on Oppo brand smartphone users in the Depok area. By using a quantitative research approach and SEM factor analysis methods as well as SPSS Amos 23 test equipment....