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~subject:"Service-Dominant Logic"
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Service-Dominant Logic
Lieferantenmanagement
23
Supplier relationship management
23
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21
B-to-B-Marketing
14
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Digitalisierung
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Marketingmanagement
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Verkauf
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E-commerce
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Customer integration
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Customer value
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Industrie
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Kundenwert
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Organisatorischer Wandel
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Service-dominant logic
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Corsaro, Daniela
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Haas, Alexander
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Maggioni, Isabella
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Snehota, Ivan
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Vargo, Stephen L.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Managing consumer services : factory or theater?
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Marketing theory
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ECONIS (ZBW)
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Explaining the Sales Transformation through an institutional lens
Corsaro, Daniela
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1106-1124
Persistent link: https://www.econbiz.de/10013169504
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2
Creating value in business relationships : the role of sales
Haas, Alexander
;
Snehota, Ivan
;
Corsaro, Daniela
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10009513214
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3
Transitioning to value co-development
Sebastiani, Roberta
;
Corsaro, Daniela
;
Vargo, Stephen L.
- In:
Managing consumer services : factory or theater?
,
(pp. 131-149)
.
2014
Persistent link: https://www.econbiz.de/10010478144
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4
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
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