Explaining the Sales Transformation through an institutional lens
Year of publication: |
2022
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Authors: | Corsaro, Daniela |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 1106-1124
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Subject: | Value co-creation | Institutions | S-D Logic | Sales Transformation | Service ecosystem | Betriebliche Wertschöpfung | Value creation | Verkauf | Selling | Institutionenökonomik | Institutional economics | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Institutionelle Infrastruktur | Institutional infrastructure | Verkaufspersonal | Salespeople | Institutioneller Wandel | Institutional change | Organisatorischer Wandel | Organizational change |
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