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~subject:"Service-dominant logic"
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Service-dominant logic
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
13
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13
Finnland
9
Dienstleistung
8
Services
8
Brand management
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Customer value
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Finland
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Markenführung
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Theorie
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Musik
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Marketingmanagement
4
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Customer-dominant logic
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Innovation
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Managers
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Service-Dominant Logic
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Strandvik, Tore
3
Edvardsson, Bo
1
Finne, Åke
1
Grönroos, Christian
1
Holmlund, Maria
1
Sheth, Jagdish N.
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Legends in marketing
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ECONIS (ZBW)
3
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Service logic
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235083
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Invisible communication : a challenge to established marketing communication
Finne, Åke
;
Strandvik, Tore
- In:
European business review : EBR ; the official journal …
24
(
2012
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009530967
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3
Initiation of business relationships in service-dominant settings
Edvardsson, Bo
;
Holmlund, Maria
;
Strandvik, Tore
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 339-350
Persistent link: https://www.econbiz.de/10003713319
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