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Extending the service-dominant logic : from customer centricity to balanced centricity
Gummesson, Evert - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 15-17
Persistent link: https://www.econbiz.de/10003679860
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Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert; Lusch, Robert F.; Vargo, Stephen L. - In: International journal of quality and service sciences 2 (2010) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10003969017
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Value co-creation and university teaching quality : consequences for the European Higher Education Area (EHEA)
Díaz-Méndez, Mantserrat; Gummesson, Evert - In: Journal of service management 23 (2012) 4, pp. 571-592
Persistent link: https://www.econbiz.de/10009619533
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Co-patenting, co-ownership, and co-ideation as drivers for university business innovation : the case of public universities in Spain
Quero, María José; Díaz-Méndez, Montserrat; … - In: The TQM journal : the international review of … 34 (2022) 7, pp. 115-133
Persistent link: https://www.econbiz.de/10013537704