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Understanding services and the customer response
Dhaliwal, Jagdeesh S.; Macintyre, Mairi; Parry, Glenn - In: Service design and delivery, (pp. 1-18). 2011
Persistent link: https://www.econbiz.de/10009011831
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Goods, products and services
Parry, Glenn; Newnes, Linda; Huang, Xiaoxi - In: Service design and delivery, (pp. 19-29). 2011
Persistent link: https://www.econbiz.de/10009011829
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Understanding complex service systems through different lenses : an overview
Briscoe, Gerard; Keränen, Krista; Parry, Glenn - In: European management journal 30 (2012) 5, pp. 418-426
Persistent link: https://www.econbiz.de/10009631128
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Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian; Gebauer, Heiko; Kamp, Bart; … - In: Industrial marketing management : the international … 60 (2017), pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
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Transitioning from a goods‐dominant to a service‐dominant logic
Ng, Irene; Parry, Glenn; Smith, Laura; Maull, Roger; … - In: Journal of Service Management 23 (2012) 3, pp. 416-439
Purpose – The purpose of this paper is to present a visualisation of the firm's offering from a service‐dominant logic (S‐DLogic) perspective. The case of Rolls‐Royce is presented as an avenue through which to explore an alternative view of the firm's value proposition, a visualisation...
Persistent link: https://www.econbiz.de/10014894431