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The journal of business & industrial marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Customer involvement in new service development : an examination of antecedents and outcomes
Carbonell, Pilar
;
Rodríguez-Escudero, Ana I.
;
Pujari, …
- In:
The journal of product innovation management : an …
26
(
2009
)
5
,
pp. 536-550
Persistent link: https://www.econbiz.de/10003883623
Saved in:
2
Antecedents and consequences of using information from customers involved in new service development
Carbonell, Pilar
;
Rodriguez-Escudero, Ana-Isabel
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 112-122
Persistent link: https://www.econbiz.de/10010248165
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