Customer involvement in new service development : an examination of antecedents and outcomes
Pilar Carbonell, Ana I. Rodríguez-Escudero, and Devashish Pujari
| Year of publication: |
2009
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|---|---|
| Authors: | Carbonell, Pilar ; Rodríguez-Escudero, Ana I. ; Pujari, Devashish |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 5, p. 536-550
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| Subject: | Kundenintegration | Customer integration | Dienstleistung | Services | Innovation | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003883623