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Services marketing
Relationship marketing
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Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
8
Social Web
6
Social web
6
B-to-B-Marketing
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Business-to-business marketing
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Computerspiel
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Lieferantenmanagement
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Supplier relationship management
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Video game
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Confidence
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Customer integration
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Kundenintegration
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Marketingmanagement
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Vertrauen
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Virtual reality
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Virtuelle Realität
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Betriebliche Wertschöpfung
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Customer satisfaction
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Emotion
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Trust
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Value creation
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Acculturation
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Benchmarking
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Brand community
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Brand image
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Business‐to‐business marketing
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Change management
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Christmas consumption
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Customer engagement
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Customer engagement behavior
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Customer engagement emotion
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Devising
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Dienstleistungsmarketing
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E-commerce
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Ecosystem
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Garry, Tony
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Beasley, Mark
1
Broderick, Anne
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Harwood, Tracy
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The moderating influence of client sophistication on relationships within business-to-business credence service markets
Garry, Tony
;
Harwood, Tracy
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 380-388
Persistent link: https://www.econbiz.de/10009524497
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2
The need for adaptive processes of benchmarking in small business-to-business services
Broderick, Anne
;
Garry, Tony
;
Beasley, Mark
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 324-337
Persistent link: https://www.econbiz.de/10008655584
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