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Marketinginnovationen : Empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel - 2016 - 1. Aufl. 2016
Dieses Buch befasst sich mit Marketinginnovationen, also mit Innovationen, die sich auf die Bereiche Vertrieb, Pricing und Kommunikation beziehen. Manuel Hütter untersucht diese in zwei empirischen Studien näher. So wird in einer branchenübergreifenden Erhebung der Frage nachgegangen, ob und...
Persistent link: https://www.econbiz.de/10014018941
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Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel - 2016
Persistent link: https://www.econbiz.de/10011452030
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Unternehmenspublizität und Investor Relations : Analyse von Auswirkungen der Medienberichterstattung auf Aktienkurse
Täubert, Anne - 1998
Persistent link: https://www.econbiz.de/10000672640
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Establishing the internet channel : short-term pain but long-term gain?
Geyskens, Inge; Gielens, Katrijn; Dekimpe, Marnik G. - 2000
Persistent link: https://www.econbiz.de/10001578819
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Strategic market making and risk sharing
Boco, Hervé; Germain, Laurent; Rousseau, Fabrice - In: Journal of mathematical finance 7 (2017) 1, pp. 144-179
Persistent link: https://www.econbiz.de/10011658456
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Investor reaction to mutual fund performance : evidence from UK distribution channels
Keswani, Aneel; Stolin, David - In: The journal of financial research 35 (2012) 3, pp. 425-450
Persistent link: https://www.econbiz.de/10009688975
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Firm value creation through major channel expansions : evidence from an event study in the United States, Germany, and China
Homburg, Christian; Vollmayr, Josef; Hahn, Alexander - In: Journal of marketing 78 (2014) 3, pp. 38-61
Persistent link: https://www.econbiz.de/10010360448
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Price Reactions to Rivals' Local Channel Exits
Ozturk, O. Cem - 2015
In this paper, we study the effect of a firm's local channel exits on prices charged by incumbents remaining in the marketplace. Exits could result in higher prices due to tempered competition or lower prices due to reduced co-location or agglomeration benefits. The net effect of these two...
Persistent link: https://www.econbiz.de/10013012460
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Price Reactions to Rivals' Local Channel Exits
Ozturk, O. Cem - 2015
In this paper, we study the effect of a firm's local channel exits on prices charged by incumbents remaining in the marketplace. Exits could result in higher prices due to tempered competition or lower prices due to reduced co-location or agglomeration benefits. The net effect of these two...
Persistent link: https://www.econbiz.de/10013027898