Similar Search Results

Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber

Friederich, Nico - 2018 - 1. Auflage

Persistent link: https://www.econbiz.de/10011864863

Should firms spend more on research and development and advertising during recessions?

Srinivasan, Raji; Lilien, Gary L.; Sridhar, Shrihari - In: Journal of marketing 75 (2011) 3, pp. 49-65

Persistent link: https://www.econbiz.de/10009160719

Financial markets and marketing : the tradeoff between R&D and advertising during an economic downturn

Tikoo, Surinder; Ebrahim, Ahmed - In: Journal of advertising research 50 (2010) 1, pp. 50-56

Persistent link: https://www.econbiz.de/10003971417

Advertising expenditure, intangible value and risk : a study of restaurant companies

Hsu, Li-Tzang Jane; Jang, Soocheong - In: International journal of hospitality management 27 (2008) 2, pp. 259-267

Persistent link: https://www.econbiz.de/10003687493

Media coverage and stock returns on the London Stock Exchange, 1825-70

Turner, John D.; Ye, Qing; Walker, Clive B. - 2016

News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between 1825 and 1870, we examine the determinants of media...

Persistent link: https://www.econbiz.de/10011458919

Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great

Xiong, Guiyang; Bharadwaj, Sundar - In: Journal of marketing research : JMR 50 (2013) 6, pp. 706-724

Persistent link: https://www.econbiz.de/10010233182

Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model

Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245

Persistent link: https://www.econbiz.de/10010345151

Equilibrium pricing under concave advertising costs

Kultti, Klaus; Pekkarinen, Teemu - In: The B.E. journal of theoretical economics 23 (2023) 1, pp. 529-535

Persistent link: https://www.econbiz.de/10013555710

Three empirical studies of firm behavior in imperfectly competitive markets

Sullivan, Daniel Gerard - 1987

Persistent link: https://www.econbiz.de/10000762644

Do stock prices undervalue investments in advertising?

Oh, Yun Kyung; Gulen, Huseyin; Kim, Jung-Min; Robinson, … - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 611-626

Persistent link: https://www.econbiz.de/10011614269

1
2
3
4
5
6
7
8
9
10
Next
Last