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Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions

Dogerlioglu-Demir, Kivilcim; Akpinar, Ezgi; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209663

Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image

Scheidegger, Gianluca; Linzmajer, Marc; Rudolph, Thomas - In: Die Unternehmung : Swiss journal of business research … 74 (2020) 4, pp. 384-402

Persistent link: https://www.econbiz.de/10012390050

When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions

Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424

Persistent link: https://www.econbiz.de/10014286056

How displaying price discounts can mitigate negative customer reactions to dynamic pricing

Keller, Alisa; Vogelsang, Mila; Totzek, Dirk - In: Journal of business research : JBR 148 (2022), pp. 277-291

Persistent link: https://www.econbiz.de/10013325480

Gambled price discounts : a remedy to the negative side effects of regular price discounts

Alavi, Sascha; Bornemann, Torsten; Wieseke, Jan - In: Journal of marketing 79 (2015) 2, pp. 62-78

Persistent link: https://www.econbiz.de/10010507907

Low Price Effect on the Polish Market

Zaremba, Adam - 2016

In this paper we investigate the characteristics of the low price anomaly, which implies higher returns to stocks with low nominal price. The research aims to broaden the academic knowledge in a few ways. First, we deliver some fresh evidence on low price effect from Polish market. Second, we...

Persistent link: https://www.econbiz.de/10013006862