When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Year of publication: |
2023
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Authors: | Tan, Wee Kheng |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 6, p. 1404-1424
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Subject: | Affective-cognitive word-of-mouth | Experience-search goods | Gambled price discount | Regular price discount | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Diskontierung | Discounting | Börsenkurs | Share price | Preismanagement | Pricing strategy | Soziale Diskontrate | Social discount rate | Preisdifferenzierung | Price discrimination | Virales Marketing | Viral marketing |
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