"When unscheduled events hit the stock market, from corporate scandals and technological breakthroughs to recessions and pandemics, relationships driving returns change in unforeseeable ways. To deal with uncertainty, investors engage in narratives thatwhich simplify the complexity of real-time,...

'Animal spirits' is a term that describes the instincts and emotions driving human behaviour in economic settings. In recent years, this concept has been discussed in relation to the emerging field of narrative economics. When unscheduled events hit the stock market, from corporate scandals and...

We study how negative sentiment around an industry impacts beliefs and behaviors, focusing on demands for racial justice after the murder of George Floyd and the salience of the "defund the police" movement. We assess stakeholder beliefs on the impact of protests on the stock prices of...

"In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital will increase and stock price will...

Financial bubble theories emphasize the importance of behavioral mechanisms cen- tered around investor beliefs, which can be potentially gleaned from prevailing nar- ratives, that reflect investors’ psychological states and link them to economic events. By summarizing market narratives into...

1. Applying theory from communication -- 2. Applying theory from management and markets -- 3. Storytelling and application to corporate communication -- 4. Linking communication with strategy, story and stock price -- 5. Investment perspectives on the corporate story -- 6. Numbers and the...