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Marketing investments in sport venue naming rights and the market value of the firm

Goldberg, David M.; Deane, Jason K.; Rakes, Terry R.; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 233-252

Persistent link: https://www.econbiz.de/10012059517

The economic impact of Olympic Games : evidence from stock markets

Dick, Christian D. (contributor); Wang, Qingwei (contributor) - 2008

By means of an event study of stock market reactions to the announcement of the Olympic Games host cities, we find a significant and positive announcement effect of hosting the Summer Games, with a cumulative abnormal return of about 2% within a few days. We do not find any significant results...

Persistent link: https://www.econbiz.de/10003745113

Olympic sponsorships, stock prices, and trading activity

Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 10 (2015) 2, pp. 175-195

Persistent link: https://www.econbiz.de/10011284947

The influence of title sponsorships in sports events on stock price returns

Kudo, Masaki; Ko, Yong Jae; Walker, Matthew; … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 118-137

Persistent link: https://www.econbiz.de/10011289392

Media Coverage of Mega-Sports Events and Investor Stock Categorization : An Examination of the Olympics

Dechow, Patricia - 2019

We investigate whether media coverage of mega-sports events can have spill-over effects in the stock market …. Our evidence instead suggests that the combination of media attention and a mega-sports event can lead to transitory and …

Persistent link: https://www.econbiz.de/10012903171

Is there an Olympic gold medal rush in the stock market?

Wang, Jessica Y.; Markellos, Raphaēl N. - In: The European journal of finance 24 (2018) 17, pp. 1631-1648

Persistent link: https://www.econbiz.de/10012259092

Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals

Hino, Yuta; Takeda, Fumiko - In: Sport management review 23 (2020) 3, pp. 401-413

Persistent link: https://www.econbiz.de/10012295890

Sponsorship of the FIFA world cup, shareholder wealth, and the impact of corruption

Hundt, Steffen; Horsch, Andreas - In: Applied economics 51 (2019) 23, pp. 2468-2491

Persistent link: https://www.econbiz.de/10012196710

Stock Market Reaction on Olympic Sponsorship Announcement Using Event-Study Method

Spais, George S.; Filis, George N. - 2006

transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and … suggest that organizations interested in influencing investors' behavior should invest in sponsorship activities at the sports …

Persistent link: https://www.econbiz.de/10014027028

Stock markets' reactions to the announcement of the hosts : an event study in the analysis of large sporting events in the years 1976-2032

Zawadzki, Krystian M.; Potrykus, Marcin - In: Journal of sports economics 24 (2023) 6, pp. 759-800

Persistent link: https://www.econbiz.de/10014325794

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