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Shareholder value implications of service failures in triads : the case of customer information security breaches
Modi, Sachin B.; Wiles, Michael A.; Mishra, Saurabh - In: Journal of operations management 35 (2015), pp. 21-39
Persistent link: https://www.econbiz.de/10011284728
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When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia; Feng, Hui; Wiles, Michael A. - In: Journal of marketing 88 (2024) 2, pp. 99-120
Persistent link: https://www.econbiz.de/10014582902