Kashmiri, Saim; Mahajan, Vijay - In: Journal of Business Research 68 (2015) 2, pp. 281-290
Each year, thousands of firms change their names, many in the absence of an accompanying M&A event. Existing research reveals significant heterogeneity in the stock market response to such pure name changes. Why do some firms reap greater stock market rewards for changing their names? Our study...