Values that shape marketing decisions : influence of chief executive officers' political ideologies on innovation propensity, shareholder value, and risk
Saim Kashmiri and Vijay Mahajan
| Year of publication: |
April 2017
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|---|---|
| Authors: | Kashmiri, Saim ; Mahajan, Vijay |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 2, p. 260-278
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| Subject: | political ideology | innovation | marketing influence | shareholder value | firm risk | Shareholder Value | Shareholder value | Führungskräfte | Managers | Ideologie | Ideology | Innovation | Risikomanagement | Risk management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0110 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697356