Clements, Matthew T. - In: Economics: The Open-Access, Open-Assessment E-Journal 5 (2011) 2011-5, pp. 1-22
determinant of the feasibility of such signaling. A firm may use price alone as a signal, or price and quality together. Both …If a product has two dimensions of quality, one observable and one not, a firm can use observable quality as a signal … of unobservable quality. The correlation between consumers' valuation of high quality in each dimension is a key …