Herrero, Ángel; San Martín, Héctor; Hernández, José M. - In: International Journal of Contemporary Hospitality Management 27 (2015) 7, pp. 1573-1597
Purpose – The purpose of this paper is to advance in research on consumer psychology of hospitality, since it investigates how online search behavior of users (particularly, information search and choice) is influenced by the opinions of other people in a new context characterized by the...
