Applying agent-based modeling and simulation (ABMS) methodology, this paper analyzes the impact of alternative production-sales policies on the diffusion of a new generic product and the generated NPV of profit. The key features of the ABMS model, that captures the marketplace as a complex...

Although logistics research contains numerous applications of computer simulation modelling, logistics literature has outlined no standard procedure for determining the appropriate sample size when employing simulation methodology in logistics research. Addresses this deficiency by considering...