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Skalenertrag
Consumer behaviour
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Bruner, Gordon C.
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The journal of applied business research
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Assessing progress in advertising-related scale development & usage
Bruner, Gordon C.
;
King, Maryon F.
- In:
The journal of applied business research
19
(
2003
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10001782122
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