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Marketing and performance in small firms : the role of networking
McCartan, Aodheen - In: Journal of research in marketing and entrepreneurship 25 (2023) 1, pp. 150-182
Persistent link: https://www.econbiz.de/10014295099
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Patterns of innovating networking in small firms
de Jong, Jeroen P.J.; Hulsink, Willem - In: European Journal of Innovation Management 15 (2012) 3, pp. 280-297
innovations. While past typologies of innovation networking were defined at the level of firms or industries, the purpose of this … 594 innovations in Dutch small firms, cluster analysis is applied to develop a typology of networking patterns for … innovation in small firms. Findings – In total, six patterns of innovation networking were identified: supplier‐based, customer …
Persistent link: https://www.econbiz.de/10014721262
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Local production networks in the global marketplace
Kalantaridis, Christos - In: International Journal of Entrepreneurial Behavior & Research 2 (1996) 3, pp. 12-28
adjoining rural county of Peonia, sets out to explore the processes of subcontracting and production networking. Aims to …
Persistent link: https://www.econbiz.de/10014769909
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Cycle of success: a strategy for becoming agile through benchmarking
Underdown, Ryan; Talluri, Srinivas - In: Benchmarking: An International Journal 9 (2002) 3, pp. 278-292
benchmarking. The cycle of success, which includes the strategies of networking, benchmarking, mentoring and continuous improvement …
Persistent link: https://www.econbiz.de/10014683183
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Implementing quality in a small firm
Boon, Stephen; Ram, Monder - In: Personnel Review 27 (1998) 1, pp. 20-39
The issue of quality remains an integral feature of the discourse on small firm development. Unfortunately, two potentially conflicting approaches to this issue are evident. There is the essentially prescriptive “consultancy” school which often provides technical solutions uninformed by...
Persistent link: https://www.econbiz.de/10014974492
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Organisational competence: does networking confer advantage for high growth entrepreneurial firms?
Chaston, Ian - In: Journal of Research in Marketing and Entrepreneurship 2 (2000) 1, pp. 36-56
Adopting an entrepreneurial orientation is accepted as strategy through which to improve the performance of small firms …
Persistent link: https://www.econbiz.de/10014902549
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Small Firm Marketing Theory and Practice: Insights From The Outside
Fillis, Ian - In: Journal of Research in Marketing and Entrepreneurship 4 (2002) 2, pp. 134-157
theories of networking, creativity, opportunity recognition and word of mouth marketing are much more valid in terms of their …
Persistent link: https://www.econbiz.de/10014902582
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The Need for a New Paradigm for Small Business Marketing? What is Wrong with the Old One?
Lewis Reynolds, Paul - In: Journal of Research in Marketing and Entrepreneurship 4 (2002) 3, pp. 191-205
The entrepreneurial marketing paradigm is open to several interpretations. One such is that we should consider, in particular, the behaviour of small firms, and in particular, small entrepreneurial firms; another interpretation is to argue for the building of a completely new, and substantive,...
Persistent link: https://www.econbiz.de/10014902584
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New venture support: an analysis of mentoring support for new and early stage entrepreneurs
Deakins, David; Graham, Linda; Sullivan, Robert; … - In: Journal of Small Business and Enterprise Development 5 (1998) 2, pp. 151-161
There has been little research on the processes of providing support to new firm entrepreneurs, and little evaluation of the provision of support to existing small firm entrepreneurs through advice, counselling or consultancy. Despite this lack of research, support for new firm entrepreneurs has...
Persistent link: https://www.econbiz.de/10014903432
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The Relationship of Structure to Entrepreneurial and Innovative Success
Herbig, Paul; Golden, James E.; Dunphy, Steven - In: Marketing Intelligence & Planning 12 (1994) 9, pp. 37-48
Entrepreneurs and innovation go together like the proverbial horse and carriage. Entrepreneurs seek opportunities and innovations often provide the instrument for them to succeed. However, certain cultural and structural attributes are inherent within a society which can emphasize...
Persistent link: https://www.econbiz.de/10014946470