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Hybrid competitive strategies for achieving superior performance during global expansion : small and medium-sized enterprises originating in SMOPECs
Gabrielsson, Mika; Seppälä, Tomi; Gabrielsson, Peter - In: Resources, efficiency and globalization, (pp. 181-192). 2010
Persistent link: https://www.econbiz.de/10003946136
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Marketing strategies for foreign expansion of companies originating in small and open economies : the consequences of strategic fit and performance
Gabrielsson, Peter; Gabrielsson, Mika; Seppälä, Tomi - In: Journal of international marketing 20 (2012) 2, pp. 25-48
Persistent link: https://www.econbiz.de/10009564455