Worthington, Steve; Hallsworth, Alan - In: International Journal of Retail & Distribution Management 27 (1999) 10, pp. 420-429
Over the last five years, a great deal of attention has been paid to the genesis of what have come to be termed local loyalty cards. Researches the development of the pioneering card – based in Leominster, Herefordshire. This programme of research has led to contacts with a large number of...