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~subject:"Social Marketing"
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A social marketing approach to...
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Social Marketing
Consumer behaviour
31
Konsumentenverhalten
31
Social marketing
22
Beziehungsmarketing
11
Dienstleistungsqualität
11
Relationship marketing
11
Service quality
11
Australia
10
Australien
10
Customer satisfaction
7
Kundenzufriedenheit
7
social marketing
7
Brand management
6
Dienstleistung
6
Emotion
6
Markenführung
6
Social Web
6
Social web
6
Value creation
6
Alcohol consumption
5
Alkoholkonsum
5
Betriebliche Wertschöpfung
5
Einzelhandel
5
Gesundheitsversorgung
5
Health care
5
Retail trade
5
Services
5
Services marketing
5
Beschwerdemanagement
4
Brand image
4
Complaint management
4
Dienstleistungsmarketing
4
Eating habit
4
Ernährungsverhalten
4
Frauen
4
Gesundheitsvorsorge
4
Gesundheitswesen
4
Health care system
4
Markenimage
4
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1
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1
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English
21
Author
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Previte, Josephine
14
Russell-Bennett, Rebekah
11
Zainuddin, Nadia
4
Brennan, Linda
3
Fry, Marie-Louise
3
Gallegos, Danielle
3
Parkinson, Joy
3
Brace-Govan, Jan
2
Drennan, Judy
2
Gurrieri, Lauren
2
Dent, Kendall
1
Dreenan, Judy
1
Fry, Marie-Lousie
1
Gordon, Ross
1
Gould, Stephen J.
1
Hamilton, Robyn
1
Hasan, Syed Fazal E.
1
Hogan, Stephen P.
1
Härtel, Charmine E. J.
1
Iacobucci, Dawn
1
Leo, Cheryl
1
Magee, Christopher
1
Mulcahy, Rory
1
Perks, Keith J.
1
Pomfret, Liam
1
Rundle-Thiele, Sharyn
1
Scott, John
1
Semaan, Rania W.
1
Smith, Geoff
1
Tam, Leona
1
Tjondronegoro, Dian
1
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Journal of business research : JBR
3
Australasian marketing journal
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Contemporary issues in social marketing
1
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of consumer studies
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Macro-social marketing insights : systems thinking for wicked problems
1
Social marketing and behaviour change : models, theory and applications
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
The journal of services marketing
1
The marketing book
1
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ECONIS (ZBW)
21
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1
Conceptualising value creation for social change management
Russell-Bennett, Rebekah
;
Previte, Josephine
; …
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003901760
Saved in:
2
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
3
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
4
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
5
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
6
An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
Saved in:
7
Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia
;
Dent, Kendall
;
Tam, Leona
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
Saved in:
8
Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross
;
Zainuddin, Nadia
;
Magee, Christopher
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
Saved in:
9
Social marketing
Russell-Bennett, Rebekah
- In:
The marketing book
,
(pp. 508-532)
.
2016
Persistent link: https://www.econbiz.de/10011471735
Saved in:
10
Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine
;
Fry, Marie-Louise
;
Drennan, Judy
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
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