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Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory; Russell-Bennett, Rebekah; Iacobucci, Dawn - In: Journal of business research : JBR 106 (2020), pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
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Young adult drug interventions : a social marketing systematic review and research agenda
Riedel, Aimee; Mulcahy, Rory; Beatson, Amanda; Keating, … - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 191-221
Persistent link: https://www.econbiz.de/10013274447
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A transformative and social marketing ecosystem investigation into drug use among young adults
Riedel, Aimee; Beatson, Amanda; Mulcahy, Rory; Keating, … - In: The journal of services marketing 37 (2023) 2, pp. 184-200
Persistent link: https://www.econbiz.de/10013542922
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Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for social marketing
Florence, Emma Shaozhen; Fleischman, David; Mulcahy, Rory; … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 623-652
Persistent link: https://www.econbiz.de/10013440646