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Brands and Branding Geographies
Pike, Andy (contributor) - Edward Elgar
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding...
Persistent link: https://www.econbiz.de/10011171179
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Packaging Political Projects in Geographical Imaginaries: The Rise of Nation Branding
Lewis, Nick - In: Brands and Branding Geographies
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of...
Persistent link: https://www.econbiz.de/10011172093
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Constructing Brands from the Outside? Brand Channels, Cyclical Clusters and Global Circuits
Power, Dominic; Jansson, Johan - In: Brands and Branding Geographies
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of...
Persistent link: https://www.econbiz.de/10011172873
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The Making of Place: Consumers and Place-affiliated Brands
Moor, Liz - In: Brands and Branding Geographies
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of...
Persistent link: https://www.econbiz.de/10011174267
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Sports Equipment: Mixing Performance with Brands – the Role of the Consumers
Hauge, Atle - In: Brands and Branding Geographies
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of...
Persistent link: https://www.econbiz.de/10011174319
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Beyond the Nation Brand: The Role of Image and Identity in International Relations
Anholt, Simon - In: Brands and Branding Geographies
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of...
Persistent link: https://www.econbiz.de/10011174967
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Branding a Roman Frontier in the Twenty-first Century
Warnaby, Gary; Bennison, David; Medway, Dominic - In: Brands and Branding Geographies
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of...
Persistent link: https://www.econbiz.de/10011175548
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Brands in the Making: A Life History Approach
Jackson, Peter; Russell, Polly; Ward, Neil - In: Brands and Branding Geographies
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of...
Persistent link: https://www.econbiz.de/10011175642
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The Making and Recontextualizing of ‘Competitiveness’ as a Knowledge Brand Across Different Sites and Scales
Sum, Ngai-Ling - In: Brands and Branding Geographies
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of...
Persistent link: https://www.econbiz.de/10011175767
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Design Activism Meets Place-branding: Reconfiguring Urban Representation and Everyday Practice
Julier, Guy - In: Brands and Branding Geographies
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of...
Persistent link: https://www.econbiz.de/10011176630