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Rangaswamy, Arvind
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research : JSR
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ECONIS (ZBW)
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The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
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2
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
3
Sampling designs for recovering local and global characteristics of social networks
Ebbes, Peter
;
Huang, Zan
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011596977
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