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Social Web
Consumer behaviour
83,584
Konsumentenverhalten
81,134
Theorie
9,219
Relationship marketing
9,126
Beziehungsmarketing
9,097
Theory
9,054
Brand management
7,683
Markenführung
7,644
Brand image
6,794
Markenimage
6,756
Customer satisfaction
5,746
Online-Handel
5,645
Online retailing
5,634
Kundenzufriedenheit
5,589
Social web
4,868
USA
4,743
Online-Marketing
4,565
Internet marketing
4,553
United States
4,501
Service quality
4,443
Dienstleistungsqualität
4,399
Brand
4,350
Markenartikel
4,342
Deutschland
4,228
Einzelhandel
4,182
Retail trade
4,138
Germany
3,911
Werbewirkung
3,685
Advertising effects
3,643
Electronic Commerce
3,627
Verbraucherverhalten
3,589
E-commerce
3,519
Experiment
3,414
Emotion
3,288
Advertising
3,038
Werbung
2,960
Privater Konsum
2,921
Private consumption
2,917
Virales Marketing
2,789
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2,889
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838
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4,129
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741
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11
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5
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155
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Bilgihan, Anil
7
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
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Springer Fachmedien Wiesbaden
15
IGI Global
5
American Marketing Association
3
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
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Journal of business research : JBR
217
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
International journal of hospitality management
37
Journal of electronic commerce research : JECR
37
Electronic commerce research
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Information systems research : ISR
32
Journal of marketing
32
Tourism management : research, policies, practice
32
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Journal of travel and tourism marketing
29
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
4,868
EconStor
1
OLC EcoSci
1
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1
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date (oldest first)
1
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
2
Interaktion in Web-Communities als Erfolgsfaktor der Erlebniskommunikation
Bauer, Hans H.
;
Botzenhardt, Achim
;
Heinrich, Daniel
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 135-149)
.
2011
Persistent link: https://www.econbiz.de/10009373457
Saved in:
3
Social music festival brandscapes : a lexical analysis of music festival social conversations
Gilstrap, Curt
;
Teggart, Andi
;
Cabodi, Kyle
;
Hills, Julian
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012588613
Saved in:
4
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
5
Knowledge sharing and social technology acceptance model : promoting local events and festivals through Facebook
Lee, Woojin
;
Paris, Cody Morris
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10010206943
Saved in:
6
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
7
An experiential model of consumer engagement in social media
Tafesse, Wondwesen
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
Saved in:
8
Relying on what different stakeholders express on social media to repurpose and reposition sustainable events of the future
Otegui Carles, Almudena
;
Fraiz Brea, José Antonio
; …
- In:
International journal of event and festival management
15
(
2024
)
3
,
pp. 293-321
Persistent link: https://www.econbiz.de/10015065371
Saved in:
9
A touristic tale of four cities on Instagram
Tugores Ques, Juan
;
Bonilla Quijada, María del Rocío
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10014246950
Saved in:
10
Travel blogs and the implications for destination making
Pan, Bing
;
MacLaurin, Tanya
;
Crotts, John C.
- In:
Journal of travel research : a quarterly publication of …
46
(
2007
)
1
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003566668
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