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How platform leaders win
Hidding, Gezinus J.; Williams, Jeffrey R.; Sviokla, John J. - In: Journal of business strategy 32 (2011) 2, pp. 29-37
Persistent link: https://www.econbiz.de/10008988939
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The EU Digital Markets Act : A Report from a Panel of Economic Experts
Cabral, Luis M. B.; Haucap, Justus; Parker, Geoffrey; … - 2021
Over the last years, several reports highlighted the market power of very large online platforms that are gatekeeping intermediaries between businesses and consumers, and the difficulty for classic competition policy tools to deal effectively with anti-competitive practices in these platforms....
Persistent link: https://www.econbiz.de/10013245166
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Review of studies on digital transaction platforms in marketing journals
Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10012209864
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News website personalisation : the co-creation of content, audiences and services by online journalists and marketers
Malcorps, Sylvain - In: Journal of media business studies 16 (2019) 3, pp. 230-247
Persistent link: https://www.econbiz.de/10012176988
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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age
Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022
tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …
Persistent link: https://www.econbiz.de/10012814657
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Customer Empowerment im Zeitalter des Web 2.0 : wieviel digitale Kundennähe verträgt Ihr Marketing?
Salmen, Sonja (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003775383
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IT Driven Marketing
Meckel, Miriam; Osl, Philipp; Österle, Hubert - In: Innovation Driven Marketing : vom Trend zur innovativen …, (pp. 87-93). 2007
Persistent link: https://www.econbiz.de/10003507222
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Marketing the e-business
Harris, Lisa; Dennis, Charles - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003534819
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900