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Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir; Bickart, Barbara; Trudel, Remi; … - In: Consumer psychology in a social media world, (pp. 23-39). 2016
Persistent link: https://www.econbiz.de/10011585809
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Produkt- und Serviceentwicklung in Kooperation mit Online Communities
Füller, Johann; Jawecki, Gregor; Bartl, Michael - In: Kundenorientierte Unternehmensführung : …, (pp. 449-468). 2009
Persistent link: https://www.econbiz.de/10003790122
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Editorial: relationship marketing with consumers in the world of Web 2.0
Palmer, Adrian - In: Journal of customer behaviour 8 (2009) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10003819544
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Residents as travel destination information providers : an online community perspective
Arsal, Irem; Woosnam, Kyle M.; Baldwin, Elizabeth D.; … - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 4, pp. 400-413
Persistent link: https://www.econbiz.de/10008779134
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"Kontrolle ist nichts, Vertrauen alles!"
Frick, Karin; Hauser, Mirjam - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 2, pp. 82-87
Persistent link: https://www.econbiz.de/10003500160
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Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri; Barnes, Nora Ganim - In: The journal of consumer marketing 27 (2010) 5, pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
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A framework for designing recommender system for consumers using distributed data clustering
Gorgônio, Flavius L.; Neto, José P. Araújo; Silva, … - In: Customer relationship management and the social and …, (pp. 253-270). 2012
Persistent link: https://www.econbiz.de/10009377730
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Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.; Belz, Frank; McDonagh, Pierre - In: Transformative consumer research for personal and …, (pp. 205-223). 2012
Persistent link: https://www.econbiz.de/10009260775
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Die Macht der Verbraucher : Wandel der Machtdynamiken durch Social Media in der unternehmerischen Wertschöpfung
Trommershausen, Anke; Boeck, Carolin - In: Wertschöpfung durch Medien im Wandel, (pp. 379-395). 2012
Persistent link: https://www.econbiz.de/10009669515
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Glaubwürdigkeit und Nützlichkeit kundengenerierter Produktbewertungen im Internet
Friedlandt, Jens - 2013
Persistent link: https://www.econbiz.de/10009707702