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An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content
Miranda, Sandra de Oliveira
;
Cunha, Patrícia
;
Duarte, …
- In:
Review of managerial science : RMS
15
(
2021
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012432405
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