An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content
Year of publication: |
2021
|
---|---|
Authors: | Miranda, Sandra de Oliveira ; Cunha, Patrícia ; Duarte, Maria Margarida |
Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 15.2021, 1, p. 55-73
|
Subject: | Credibility | Usefulness | Argument quality | Digital influencers | Social network site | YouTubers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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