Narrow search
Showing 1 - 4 of 4
Cover Image
It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian; Pakura, Stefanie; Eggers, Fabian; … - In: Review of managerial science : RMS 16 (2022) 3, pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
Cover Image
Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
Cover Image
Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes; Fink, Matthias; Floh, Arne; Eggers, … - In: Journal of business research : JBR 137 (2021), pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
Cover Image
Technologies that support marketing and market development in SMEs : evidence from social networks
Eggers, Fabian; Hatak, Isabella; Kraus, Sascha; … - In: Journal of small business management : JSBM ; a joint … 55 (2017) 2, pp. 270-302
Persistent link: https://www.econbiz.de/10011674040