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Using memes in online surveys to engage and motivate respondents
Roster, Catherine A. - In: International journal of market research 63 (2021) 6, pp. 754-771
Persistent link: https://www.econbiz.de/10012794285
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Online-Marktforschung unter Einsatz von Web 2.0 : Potenziale und Grenzen
Haberkorn, Simone; Büttgen, Marion - In: Web 2.0-Anwendungen zur Informationsgewinnung von …, (pp. 327-482). 2009
Persistent link: https://www.econbiz.de/10014564387
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Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian; Goode, Alastair; Anderson, Laura; Mary, … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
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Web 2.0 Marktforschung
Lütters, Holger - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 2, pp. 48-55
Persistent link: https://www.econbiz.de/10003854861
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Rekrutierung von Befragungsteilnehmern in der Online-Marktforschung
Starsetzki, Thomas - In: Online-Forschung 2007 : Grundlagen und Fallstudien, (pp. 77-84). 2007
Persistent link: https://www.econbiz.de/10003594803
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Echte Customer Insights aus dem Web
Zinnbauer, Markus; Schnitzer, Tobias - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2007) 3, pp. 47-49
Persistent link: https://www.econbiz.de/10003512665
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Second Life as a research environment : avatar-based focus groups (AFG)
Gadalla, Eman; Abosag, Ibrahim; Keeling, Kathy - In: Qualitative market research : an international journal 19 (2016) 1, pp. 101-114
Persistent link: https://www.econbiz.de/10011535871
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Salient knowledge that others are also evaluating reduces judgment extremity
Tsai, Claire I.; Zhao, Min; Soman, Dilip - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 366-387
Persistent link: https://www.econbiz.de/10012819761
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An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys
Basa-Martinez, Diana Denise F.; Cabrera, Janet Y.; … - In: Australasian marketing journal 26 (2018) 3, pp. 239-261
Persistent link: https://www.econbiz.de/10011954245
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Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit; Dewani, Prem Prakash; Nigam, Achint; … - In: Journal of global information management 30 (2022) 5, pp. 1-28
Persistent link: https://www.econbiz.de/10014308599