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Social media marketing analytics : a case study of the public's perception of Indianapolis as Super Bowl XLVI host city
Vorvoreanu, Mihaela
;
Boisvenue, Geovon A.
;
Wojtalewicz, …
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
4
,
pp. 321-328
Persistent link: https://www.econbiz.de/10009781276
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