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Enhancing organizational capacity through the use of social media
Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015
Persistent link: https://www.econbiz.de/10010507809
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Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E. - In: Cases on strategic social media utilization in the …, (pp. 184-208). 2015
Persistent link: https://www.econbiz.de/10010507828
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Der Einsatz von Social Media in der Kommunikationspolitik von Theatern
Pöllmann, Lorenz - 2013
Persistent link: https://www.econbiz.de/10009783843
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eWOM in the performing arts : exploratory insights for the marketing of theaters
Hausmann, Andrea; Poellmann, Lorenz - In: Arts and the market 6 (2016) 1, pp. 111-123
Persistent link: https://www.econbiz.de/10011580974
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It's a matter of attention : the marketing of theatres in the age of social media
Besana, Angela; Bagnasco, Anna Maria; Esposito, Annamaria; … - In: International journal of arts management 20 (2018) 3, pp. 20-37
Persistent link: https://www.econbiz.de/10011921235
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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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Authentic dialogue? : the role of “friendship” in a social media recruitment campaign
Henderson, Alison; Bowley, Rachel - In: Journal of communication management : an international … 14 (2010) 3, pp. 237-257
Persistent link: https://www.econbiz.de/10008648745
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Measuring the networked nonprofit : using data to change the world
Kanter, Beth; Paine, Katie Delahaye - 2012 - First edition
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As...
Persistent link: https://www.econbiz.de/10009663770
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Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10010251131