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Using social networks as a promotional tool for higher education institutions

Melanthiou, Yioula; Fantis, Sophia - In: International journal of technology marketing : IJTMkt 5 (2010) 4, pp. 303-314

Persistent link: https://www.econbiz.de/10009154590

Capturing college students on the web: analysis of clothing web site attributes

Seock, Yoo-Kyoulng; Norton, Marjorie J. T. - In: Journal of fashion marketing and management 11 (2007) 4, pp. 539-552

Persistent link: https://www.econbiz.de/10003736083

The Influence of Social Media Behavior of University Students in Lebanon on Their Purchasing Habits : The Mediating Effect of E-Word-of-Mouth

Moukaddem Baalbaki, Annelie - 2019

influence on consumers' perception and buying intention. In this paper, we analyze consumer behavior of university students in … mediating effects of eWOM on the relationship between SM usage of students on their purchase intentions of products discussed on … SM platforms by friends and experts. A sample of 200 university students in Lebanon who responded to an online survey is …

Persistent link: https://www.econbiz.de/10012891393

The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users

Lee, Daisy; Ng, Peggy M. L.; Bogomolova, Svetlana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 384-403

Persistent link: https://www.econbiz.de/10012249035

What affects the level of social networking site daily usage? : an empirical analysis of Greek university students

Antoniadis, Ioannis; Saprikis, Vaggelis; Koukoulis, Ioannis - In: International journal of e-business research : an … 16 (2020) 1, pp. 47-59

Persistent link: https://www.econbiz.de/10012212760

Promoting university brand through student co-creation behaviors : the role of online brand posts

Vo Thanh Thu; Le Quynh Hoa; Linh Nguyen Khanh Duong - In: Journal of Trade Science 12 (2024) 1, pp. 60-79

effects of brand post‐characteristics on student's responses and behaviors. A dataset obtained from a survey of 755 students … cognitive and affective responses, thus encouraging students to co-create value for a university brand. Moreover, our study also … information but also allow students to contribute their own resources to co-create brand value. Thus, the study findings can help …

Persistent link: https://www.econbiz.de/10014554129

Enhancing social networking learning by using enterprise social networks

Leon, Ramona-Diana; Rodriguez-Rodriguez, Raul; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 400-410

Social networking learning is emerging in light of the European Skills Agenda and technological development. This aims to incorporate learning techniques in social networking environments to foster formal and informal learning. However, the classical customer-oriented social networks provide an...

Persistent link: https://www.econbiz.de/10015052868