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Der globalisierte Markt ist da...
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Social Web
Brand management
17,731
Markenführung
17,318
Markenartikel
9,283
Consumer behaviour
9,030
Konsumentenverhalten
8,923
Brand
8,244
Markenimage
7,654
Brand image
7,555
Internationales Marketing
5,817
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5,717
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2,917
Beziehungsmarketing
2,898
Marketingmanagement
2,278
Marketing management
2,244
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2,239
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2,106
Social web
1,946
Germany
1,773
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1,769
Internet marketing
1,747
Theorie
1,641
Theory
1,627
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1,424
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1,362
Werbewirkung
1,355
Advertising effects
1,334
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1,303
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1,125
Advertising
1,063
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1,011
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1,009
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921
Welt
897
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894
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851
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849
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828
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814
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765
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Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
11
Cova, Bernard
10
Veloutsou, Cleopatra
10
Rita, Paulo
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Ozuem, Wilson
6
Ranfagni, Silvia
6
Smit, Edith G.
6
Theobald, Elke
6
Usman, Osly
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Fantapié Altobelli, Claudia
5
Harrigan, Paul
5
Haverila, Matti
5
Huber, Frank
5
Jahn, Benedikt
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Pitt, Leyland F.
5
Popp, Bastian
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
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7
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1
Gesellschaft zur Erforschung des Markenwesens
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
103
The journal of brand management : an international journal
63
The journal of product & brand management
56
International journal of internet marketing and advertising : IJIMA
54
Journal of retailing and consumer services
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
SpringerLink / Bücher
19
Tourism management : research, policies, practice
19
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Springer eBook Collection
14
Journal of fashion marketing and management
13
Psychology & marketing
13
Technological forecasting & social change : an international journal
13
Asia Pacific journal of marketing and logistics
12
Journal of strategic marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
International journal of hospitality management
9
Journal of advertising research
9
Journal of international consumer marketing
9
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ECONIS (ZBW)
1,946
EconStor
3
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1
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1,949
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date (oldest first)
1
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
2
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
3
Discussing
brand
information on social networking sites : implications for global
brand
marketing
Tsai, Shu-pei
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
4
,
pp. 372-391
Persistent link: https://www.econbiz.de/10010232534
Saved in:
4
The latent potential of virtual communities as
brand
missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
5
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
6
Social media responses and
brand
personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
7
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
8
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
9
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
10
The effects of cultural distance on online
brand
popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
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