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~subject:"Social Web"
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Luo, Xueming
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How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
2
,
pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
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2
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
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3
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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4
Frontiers: how support for Black Lives Matter impacts consumer responses on social media
Wang, Yang
;
Qin, Marco Shaojun
;
Luo, Xueming
;
Kou, Yu (Eric)
- In:
Marketing science
41
(
2022
)
6
,
pp. 1029-1044
Persistent link: https://www.econbiz.de/10014316706
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5
Rejoinder: heterogeneous impact of brands’ support for Black Lives Matter on consumer responses
Wang, Yang
;
Qin, Marco Shaojun
;
Luo, Xueming
;
Kou, Yu (Eric)
- In:
Marketing science
41
(
2022
)
6
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014316711
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6
The AIDA model and the impact of TikTok video streaming on online shopping : a case study of TikTok
Luo, Xin
;
Tabassum, Naznin
;
Nayak, Bhabani Shankar
- In:
Modern Corporations and Strategies at Work
,
(pp. 73-91)
.
2022
Persistent link: https://www.econbiz.de/10013419422
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