How do consumer buzz and traffic in social media marketing predict the value of the firm?
Year of publication: |
2013
|
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Authors: | Luo, Xueming ; Zhang, Jie Jennifer |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 30.2013/14, 2, p. 213-238
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Subject: | consumer buzz | firm value | online reviews | social media | stock market performance | vector autoregression | Web traffic | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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