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Social Web
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Journal of business research : JBR
220
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
46
Journal of management information systems : JMIS
42
Psychology & marketing
42
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Information systems research : ISR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of marketing
31
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Electronic commerce research
30
International journal of electronic commerce : IJEC
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
Journal of fashion marketing and management
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Journal of strategic marketing
24
International journal of contemporary hospitality management
23
Journal of hospitality marketing & management
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ECONIS (ZBW)
4,797
EconStor
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OLC EcoSci
1
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1
Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie
;
Wu, Yiye
- In:
International journal of business communication : IJBC …
57
(
2020
)
3
,
pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
Saved in:
2
Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald
;
Heinrich, Daniel
;
Campbell, …
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
Saved in:
3
How consumers value online personalization : a longitudinal
experiment
Pechpeyrou, Pauline de
- In:
Direct marketing : an international journal
3
(
2009
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10003936430
Saved in:
4
Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van
;
De Cremer, David
;
Ruyter, Ko de
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
Saved in:
5
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
6
Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
Saved in:
7
Online gamers' preferences for online game charging mechanisms : the effect of exploration motivation
Tseng, Fan-Chen
;
Teng, Ching-I
- In:
International journal of e-business research : an …
11
(
2015
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10010526518
Saved in:
8
Influential listeners : an
experiment
on persuasion biasin social networks
Corazzini, Luca
;
Pavesi, Filippo
;
Petrovich, Beatrice
; …
- In:
European economic review : EER
56
(
2012
)
6
,
pp. 1276-1288
Persistent link: https://www.econbiz.de/10009696322
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9
Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith
;
Stephen, Andrew T.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 63-76
Persistent link: https://www.econbiz.de/10010383375
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10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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