How consumers value online personalization : a longitudinal experiment
Year of publication: |
2009
|
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Authors: | Pechpeyrou, Pauline de |
Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 3.2009, 1, p. 35-51
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Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Persönlichkeitspsychologie | Personality psychology | Experiment | Social Web | Social web | Kundenwert | Customer value |
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