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Das komplette Online-Marketing-Wissen in einem Band! Google Ads, Web Analytics, Social Media Marketing Inkl. Influencer-Marketing …, Affiliate-Programme, Google Ads, Web Analytics, Social-Media-Marketing, E-Mail-, Newsletter- und Video-Marketing, Mobile … Website ganz nach vorne bringen? Wie nutze ich alle Marketing-Kanäle richtig? Wie verbessere ich die Suchmaschinen …
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Dieses ziegelsteinschwere, rund 1.000 Seiten starke Buch enthält alle wichtigen Informationen darüber, wie eine Website optimiert werden kann, sodass sie die potenziellen Kunden erreicht und grosse Wirksamkeit entfaltet, d.h. verkaufsfördernd und kundenbindend wirkt. Aufgrund neuer...
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This report provides an overview of the relevant economic research literature on platforms or multi-sided online markets. It discusses platforms from a regulatory policy angle, including potential market failures in platforms, the extent of self-regulation and possible regulatory responses...
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Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google … controls over 90 percent of search on the web (Statcounter 2017); Facebook and Google represent 40% of consumption of digital …
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Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online … innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and …
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