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Why we follow : examining motivational differences in following sport organizations on Twitter and Weibo
Li, Bo
;
Dittmore, Stephen W.
;
Scott, Olan K. M.
;
Lo, Wen-juo
- In:
Sport management review
22
(
2019
)
3
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012099373
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2
The transformative impact of big data applications in sport marketing : current and future directions
Mamo, Yoseph
;
Su, Yiran
;
Andrew, Damon P. S.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 594-611
Persistent link: https://www.econbiz.de/10013370393
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